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TMA Bucks & Council Rock North Partner On “Sticker Shock” Campaign To Reduce Underage Drinking & Drunk Driving On Super Bowl Sunday

Highway Safety News, TMA News | February 10th, 2023

We were proud to partner with Council Rock North High School’s Students Against Destructive Decisions group to issue “don’t supply alcohol to minors” awareness stickers that were placed on pizza boxes at locally-owned restaurants in Newtown, Bucks County for Super Bowl Sunday.

The sticker shock campaign aims to educate adults of both the legal ramifications and negative impacts associated with providing alcohol to those under 21.

On Friday, February 10, TMA Bucks staff, Council Rock High School North SADD students and advisor Danielle Holsey along with Newtown Township Police officers gathered at Vince’s Pizzeria & Taproom (573 Durham Road, Newtown) to place the stickers on pizza boxes that will be distributed this weekend.

“This is about spreading awareness in the community and letting everyone know the consequences of buying alcohol for minors,” explained TMA Bucks Community Traffic Safety Program manager Carly Mannon. “We work diligently in the high schools throughout the year reminding students to never drink and drive and not having access to alcohol is the very first step in avoiding a possible tragedy. Super Bowl Sunday is always a big party event and with our hometown Philadelphia Eagles in it this year it increases the amount of parties that will take place so having more awareness in the community is helpful.”

The TMA has worked with Council Rock High School North SADD students through our Bucks County High School Seatbelt Safety Challenge over the years and the idea to work together came up in the Fall during a teen driver safety presentation.

“So much of what we do at TMA Bucks is work within our community to get life-saving messaging out about driver safety,” explained TMA Bucks deputy director David Walter. “We value such great partnerships like the one we have with Council Rock North and we appreciate local pizza shops like Vince’s Pizzeria & Taproom stepping up to help us reach such a large audience. It is this type of community engagement that can really make an impact.”

Dominick’s (842 Durham Rd #10, Newtown, PA 18940) also participated in this campaign.

“This initiative is very important to us because as a local business owner we not only employ a large number of local high school kids but we are raising four children in this community as well,” said Vince’s Pizzeria & Taproom owner Heather Murray. “When youth drink, they tend to drink intensively, often consuming many drinks at one time. This can cause them to make poor decisions and engage in activities that can harm not only themselves, but other innocent people. We believe that the more we can educate people about the harm of underage drinking as well as the harm of supplying alcohol to minors, it in turn could potentially prevent a child or adult from making a choice that could ruin their lives or other families.”